Carve rebrands luxury condo on Caroline St. in Uptown Waterloo.

The Caroline Street Private Residences will be a new, sophisticated street presence in Uptown Waterloo. VanMar Developments hired Carve to create a campaign to rebrand the previous, troubled 155 Uptown project. With a significant re-positioning to an upscale destination, and a strategic digital and traditional ad campaign, Carve drove incredible traffic of end-users and investors, resulting in strong conversion. See the campaign.



Carve's creative campaign sweetens the Dana Shortt brand.

The Dana Shortt brand is synonymous with gourmet quality and taste. Yet the brand’s marketing and shopping experience didn’t quite align to the quality of their product. So, Carve was engaged to revitalize the brand. The project was a “from-the-ground-up” rebranding that included new identity design, retail store redesign, in-store point-of-sale experience, packaging design, staff uniforms and web/digital marketing.

The result was a multi-touch rebranding that freshened up a quality brand to re-delight customers. Today’s Dana Shortt Gourmet is now sporting a much more modern, appealing and tasteful brand. Bon appétit!

See the campaign.


retail store design