Threshold/Carve blog.

Project Spotlight: New Condos with a Storied Past

marketing ideas for apartments

Waterloo-Kitchener is one of the fastest growing real estate markets in Ontario. It’s downtown Innovation District is filled with major tech companies and startup hubs — two industries that are a far cry from the textile and garment manufacturing industry that once defined Waterloo-Kitchener.   Garment Street Condos gets its name from the long-forgotten industry that […]

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More than Marketing Materials: Branding for Apartments

Apartment marketing ideas

With the number of apartments increasing every year, it’s crucial to create a brand that stands out in oversaturated markets. It’s not enough to have the best amenities, or an ideal location, or even the most innovate apartment marketing ideas and materials. Branding is about much more than the physical attributes of a property; it’s […]

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Social Advertising: All the Tools You Never Knew About

apartment marketing ideas

Social media looks a lot different to marketers than it does to the general public. They see memes and messages from their friends. We see targeted ads, trackable statistics and promoted posts disguised as organic content.   It seems like we as a society use social media more than we use all other websites combined. […]

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How The Right Images Drive Leads and Boost Clicks

apartment marketing ideas

What’s the world’s most valuable limited resource? It’s not oil, gold or diamonds, but it’s just as hard to find. We’re talking about people’s attention. Everyone wants it, but nobody has any to spare. In our latest blog about apartment marketing ideas, we’ll explain how you can use social media to capture the attention of […]

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How to Combat Slowing Rental Rates in 2019

apartment marketing ideas

It wasn’t so long ago that getting into the property management industry felt a lot like printing money. New builds were popping up every year, and renters just kept coming to fill them. The numbers continued to show that millennials would be renting for years instead of buying homes, and people 50+ seemed to be […]

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Threshold/Carve Recognized by Inc. 5000 List

inc 5000 apartment marketing ideas

Threshold/Carve has made its first appearance on the Inc. 5000 list, coming in at 1,158! We’re incredibly proud of the team members and partners that have helped Threshold/Carve make its inaugural appearance in the top 25% of the Inc. 5000 — the most prestigious ranking of America’s fastest-growing private companies.   Threshold/Carve was born in […]

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Get the Lowdown on Location-Based Advertising

apartment complex marketing ideas

Question: What’s more important than coming up with effective apartment marketing ideas? Answer: Understanding why the ideas are effective.   It’s one thing to create an effective marketing system, but only by understanding the intricacies of that system will you be able to replicate it time and time again. With that in mind, let’s look […]

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How to Give a Boost to Your Business’ Online Reputation

Before there was Yelp, or Facebook, or Google Reviews, there was word-of-mouth. While people sometimes talked about their positive experiences with businesses, they usually just complained about the negative ones. When businesses got a bad rap, there was little owners could do except try to provide better customer service. Some people still listen to word-of-mouth […]

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How to Use Landing Pages to Convert More Leads

marketing ideas for apartments landing pages

This post is part of our Guest Blog Series, and was written by Brittany — one of our Client Success Managers.   Does your website have strategy behind it’s design? Do you use multiple pages to track user behavior and keep customers in the sales funnel? If not, we’ve got some digital marketing ideas for […]

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Mobile Vs. Desktop: The Details Behind the Data

mobile vs desktop apartment marketing ideas

Take a moment and picture your business’ website. In your head, is it appearing on a phone or a laptop?   We’re used to thinking of desktop as the default, but the truth is that two-thirds of website traffic happens on smartphones — not laptops. We keep these kinds of trends in mind when coming […]

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