Threshold/Carve blog.

How to Use Landing Pages to Convert More Leads

marketing ideas for apartments landing pages

This post is part of our Guest Blog Series, and was written by Brittany — one of our Client Success Managers.   Does your website have strategy behind it’s design? Do you use multiple pages to track user behavior and keep customers in the sales funnel? If not, we’ve got some digital marketing ideas for […]


Mobile Vs. Desktop: The Details Behind the Data

mobile vs desktop apartment marketing ideas

Take a moment and picture your business’ website. In your head, is it appearing on a phone or a laptop?   We’re used to thinking of desktop as the default, but the truth is that two-thirds of website traffic happens on smartphones — not laptops. We keep these kinds of trends in mind when coming […]


6 of the Most Effective Design Strategies for Banner Ads

Oh, the often maligned banner ad – small, sometimes obnoxious, often unseen. But in a digital landscape that is increasingly mobile-based — and where audience attention is limited to micro-breaks — the banner ad is a powerful workhorse in your arsenal of apartment marketing ideas.   According to the International Advertising Bureau, internet advertising revenues […]


Getting Your Site Ready for Local Traffic in 2018

Local SEO Factors 2018

Whether you’re coming up with apartment marketing ideas or you just need a new website, every  business should have a solid strategy for helping customers find you locally. It’s getting harder to rank in the search engines on a local level, and that trend is only going to continue. Google is constantly coming out with […]


Facebook’s Algorithm Changes: How to Avoid Getting Left Behind

Facebook Algorithm 2018

Although Facebook has been in the news for all the wrong reasons lately, it’s still one of the most effective advertising platforms that we, as digital marketers, have at our disposal. Anyone trying to come up with new apartment complex marketing ideas should be testing various strategies on the social media giant to see what […]


How to Convert Leads Efficiently with Geofencing and Geotargeting

marketing ideas for apartments geofencing

This post is part of our Guest Blog Series, and was written by Haley — our Digital Marketing Specialist.   In order to drive leads, it is essential to align campaign goals with the best blend of digital marketing ideas for apartments. Geofencing and Geotargeting seem similar, but they’re different in terms of how users […]


How We Can Leverage Data to Design Better Websites

apartment marketing ideas websites

Digital marketing allows us to push apartment marketing ideas to an incredibly wide audience, but that’s just half of the digital marketing advantage. When we look beyond the targeted ads and the flashy website design, we find a wealth of data at our disposal. This data has builds up over time, but if we take […]


3 New Digital Apartment Marketing Ideas and Services

In the latest blog from Threshold/Carve, we break down three new digital apartment marketing ideas that we’re rolling out for our clients. These new services are part of our agency’s broader effort to keep our clients five steps ahead of their competitors.                                                                                                                                    New Service: Gmail Ads  Here’s a number to consider: 900 million. That’s […]


5 Move-In Day and Leasing Marketing Ideas

Your job, as an owner, manager or leasing agent, isn’t over when the prospective resident signs their lease. When key staff members consider their job complete after securing a signed lease, that property management company is going to have a hard time keeping residents happy — and an even harder time getting residents to renew […]


4 Tips for Marketing to Students or Professionals

At Threshold/Carve, we develop, create and execute apartment marketing ideas for developers and property management companies with the goal of reducing vacancies, fast. We use decision-making process models which are part of our Anti-Vacancy Agency approach. Many members of our marketing team come from previous careers in the residential industry, which, combined with years of […]