Threshold/Carve blog.

How to Launch Lease-Up Numbers into the Stratosphere

apartment marketing ideas

Every property manager hopes to fill their community as quickly as possible, but sometimes external factors put that goal out of reach. That was certainly the case for one community who came to us in need of apartment complex marketing ideas.   Alexan CityCentre is located in one of the most saturated markets in America […]

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More than Marketing Materials: Branding for Apartments

Apartment marketing ideas

With the number of apartments increasing every year, it’s crucial to create a brand that stands out in oversaturated markets. It’s not enough to have the best amenities, or an ideal location, or even the most innovate apartment marketing ideas and materials. Branding is about much more than the physical attributes of a property; it’s […]

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Social Advertising: All the Tools You Never Knew About

apartment marketing ideas

Social media looks a lot different to marketers than it does to the general public. They see memes and messages from their friends. We see targeted ads, trackable statistics and promoted posts disguised as organic content.   It seems like we as a society use social media more than we use all other websites combined. […]

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How to Combat Slowing Rental Rates in 2019

apartment marketing ideas

It wasn’t so long ago that getting into the property management industry felt a lot like printing money. New builds were popping up every year, and renters just kept coming to fill them. The numbers continued to show that millennials would be renting for years instead of buying homes, and people 50+ seemed to be […]

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Threshold/Carve Recognized by Inc. 5000 List

inc 5000 apartment marketing ideas

Threshold/Carve has made its first appearance on the Inc. 5000 list, coming in at 1,158! We’re incredibly proud of the team members and partners that have helped Threshold/Carve make its inaugural appearance in the top 25% of the Inc. 5000 — the most prestigious ranking of America’s fastest-growing private companies.   Threshold/Carve was born in […]

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Get the Lowdown on Location-Based Advertising

apartment complex marketing ideas

Question: What’s more important than coming up with effective apartment marketing ideas? Answer: Understanding why the ideas are effective.   It’s one thing to create an effective marketing system, but only by understanding the intricacies of that system will you be able to replicate it time and time again. With that in mind, let’s look […]

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How to Use Landing Pages to Convert More Leads

marketing ideas for apartments landing pages

This post is part of our Guest Blog Series, and was written by Brittany — one of our Client Success Managers.   Does your website have strategy behind it’s design? Do you use multiple pages to track user behavior and keep customers in the sales funnel? If not, we’ve got some digital marketing ideas for […]

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Mobile Vs. Desktop: The Details Behind the Data

mobile vs desktop apartment marketing ideas

Take a moment and picture your business’ website. In your head, is it appearing on a phone or a laptop?   We’re used to thinking of desktop as the default, but the truth is that two-thirds of website traffic happens on smartphones — not laptops. We keep these kinds of trends in mind when coming […]

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Getting Your Site Ready for Local Traffic in 2018

Local SEO Factors 2018

Whether you’re coming up with apartment marketing ideas or you just need a new website, every  business should have a solid strategy for helping customers find you locally. It’s getting harder to rank in the search engines on a local level, and that trend is only going to continue. Google is constantly coming out with […]

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Facebook’s Algorithm Changes: How to Avoid Getting Left Behind

Facebook Algorithm 2018

Although Facebook has been in the news for all the wrong reasons lately, it’s still one of the most effective advertising platforms that we, as digital marketers, have at our disposal. Anyone trying to come up with new apartment complex marketing ideas should be testing various strategies on the social media giant to see what […]

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