Switch to a measurable, effective, digital marketing strategy.
Our digital team builds digital marketing solutions that are optimized for all devices. From SEO and PPC to nurture campaigns, we drive traffic to your leasing office so your staff can focus on closing the deal.
GET ALL YOUR STATS IN ONE PLACE
The ThreshBOARD analytics tool is part of our effort to provide clients with cutting edge data tools so they can make quicker, more informed decisions. Before ThreshBOARD, clients had to skim several sets of data to understand their digital marketing campaigns’ performance. Now, clients can track the success of their campaigns in one place using ThreshBOARD — now optimized for mobile as well. Created in-house and customized for the residential industry, ThreshBOARD was made to fill vacancies.
- View all digital marketing analytics in one place
- See how one digital campaign is affecting another
- Compare your campaign stats to industry benchmarks
Web Design & Development
Aesthetics are important for any new website, but there’s more to an effective website than good looks. You’ll also need a content strategy, an SEO transition strategy and ongoing digital marketing that helps people find your community.
Partnering with our digital advertising agency gets you the best of both worlds. Beautiful design, smart strategy—together at last.
Here is what you get:
- Responsive website design & development
- SEO strategy
- Choice of affordable Inception Website or custom solution
- Integration with RealPage, Yardi, and more
- Ability to track prospects from lead to lease
- Dedicated account team
Search Engine Optimization (SEO)
Do you have a clear SEO strategy? Does your new website have a smart redirect plan?
With web traffic growing exponentially on all devices, a smart SEO strategy is critical for the success of your digital marketing. Our team will analyze your existing website traffic and structure to ensure your new site doesn’t lose any existing website mojo.
We know what matters and why. Call us today for a free consultation.
Pay Per Click (PPC) Advertising
Google has changed the world of paid advertising dramatically. Our deep understanding of those changes as they pertain to the residential industry makes Threshold/Carve the go-to agency for your paid advertising needs. As your partner, we ensure your advertising is in sync with your website and that both are performing at optimal levels. We also provide clients with the ability to view up-to-the minute analytics and keyword tracking through ThreshBOARD.
Educating clients is one of our keys to success at Threshold/Carve. When clients understand why their digital marketing is successful, they’re more likely to expand those marketing efforts. It’s all about breaking down the numbers and explaining how the raw data translates to signed leases. We’ll break down the numbers in the case study found here.
Threshold/Carve PPC Services Include:
- Paid search strategy, keyword and budget recommendations
- On-going management of your campaign
- Monthly reporting and account calls
- Display & remarketing campaign management
- Landing page creation to improve quality scores
- Social advertising solutions targeted to your demographic
- Call or email Threshold/Carve today to get started.
The magic of the digital age is the ability to feed geo-targeted mobile display ads to potential customers at any time of day. By targeting the area around your community, our digital team will not improve your brand awareness, but also help increase foot traffic and lease velocity.
Our team will deliver the analytics to prove the results.
- Targeted ads that speak to your demographic
- Mobile-rich display ads reach 90% of internet users globally – or in your own neighborhood
- Daily strategy that shows your ads when your traffic is searching at any time of day.
- Monthly analytics and account management calls to review and recommend strategy
- Design and deployment of all creative display ads
- Call or email Threshold/Carve today to get started.
Social Media Management
Social Media Management services help properties boost social media engagement and free up on-site teams to do what they do best – lease apartments. Our approach is two-fold. We can be an active coach—much like a fitness trainer at the gym—by creating the strategy and holding everyone accountable for results, or we can do the strategy and the heavy lifting to make you look amazing.
- Customized content calendar to include local events
- Option of rolling in just Facebook or any other social channel
- Inclusion in our annual social media survey results, which provide you with key strategy points and a look at how your community performs against industry performance indicators
- Monthly analytics from a dedicated Social Media Strategist
Believe it or not, email is still the most effective method to reach existing prospects, especially with Threshold/Carve’s HOLA – your Handy Online Leasing Ambassador.
Our automated online marketing system follows up with residents and pushes future residents through your sales funnel automatically, freeing your team to focus on leads and tours.
- Automated marketing system builds your prospect funnel
- Strategic content creation to speak to each prospect at the right time
- Custom HTML E-Mail designs and coding
- A/B testing shows which messages and specials are most effective
- Dedicated account team helps you measure the campaign success
We pride ourselves on being more than an advertising agency. We’re property consultants too.
Is your staff overwhelmed by having to respond to every review on Yelp, Google, Facebook and Apartments.com? Multi-Family is the #2 industry impacted by negative reviews behind the restaurant industry. With Threshold/Carve Reputation Management services, you have a hassle-free way to handle reviews.
Benefits of Reputation Management services:
- Never miss a negative review.
- Personalized responses to negative reviews.
- Free up your staff to focus on leasing.
Threshold/Carve knows good video needs to resonate with your demographic while also showing the lifestyle your property promises. Video is also important to your SEO strategy because it builds your brand’s multimedia channels and allows you to track analytics. We incorporate drone and still-camera technologies for an end result that stands out from the normal community “fly throughs”.
- Amenity, model & drone video shoot
- Post-production editing
- Music overlay
- Final video files delivered for in-hands and online use
- Embed code for Vimeo or YouTube channels