Carve's creative campaign sweetens the Dana Shortt brand.

The Dana Shortt brand is synonymous with gourmet quality and taste. Yet the brand’s marketing and shopping experience didn’t quite align to the quality of their product. So, Carve was engaged to revitalize the brand. The project was a “from-the-ground-up” rebranding that included new identity design, retail store redesign, in-store point-of-sale experience, packaging design, staff uniforms and web/digital marketing.

The result was a multi-touch rebranding that freshened up a quality brand to re-delight customers. Today’s Dana Shortt Gourmet is now sporting a much more modern, appealing and tasteful brand. Bon appétit!

See the campaign.


retail store design

Carve begins to build the midtown buzz in Kitchener.

Carve worked closely with Toronto’s Decade Group to create not only a new condo marketing strategy, but a new destination in Kitchener Waterloo called “Midtown.” Through the initial branding process, many names were considered, but the concept of midtown was tugging at everyone’s heart strings. From branding through to sales centre, sales tools and a strategic online marketing campaign to end users and investor streams, Midtown Lofts was boasting sales of 50% in the first couple months. See the campaign.


sales centre design

Grand River Brewing reaches out to Carve for new beer label designs.

With a growing line up of locally-brewed beers, Grand River Brewing tapped into Carve’s creative team to design new packaging. Because GRB has oversized bottles and is located in the old Galt Knife Factory, we went big, bold and cutting edge. See the packaging design.


beer label design

New campaign tells clients to count on WatServ instead of counting sheep.

WatServ is in business to keep customers sleeping. They’re a global leader in reliable cloud hosting for Microsoft Dynamics ERP. And they wanted to refresh their brand. So Carve created a unique positioning that tells clients to rest easy. See the campaign.


sales support tool

Launch of White Cedar Estates in Guelph an overwhelming success.

Dunsire Developments is thrilled with the successful launch of their new single-family home development in Guelph. Carve created the branding, ad campaign, signage, sales centre, printed materials, email marketing and web experience to bring this new development to life. See the campaign.


website development

Carve brings One Hundred Condominiums to the Innovation District of Kitchener

Momentum Developments calls on Carve once again to brand their latest high-rise development. One Hundred Condominiums is the shape of things to come in Kitchener’s Innovation District. There are 100 reasons to live at 100 Victoria Street, starting at See the campaign.


website development

Carve finds more elbow room.

We lived through 2 expansions in 2013 thinking we had enough space. Not the case. So in early 2014, we knocked through another wall of this 100 year-old house, hoping to find some hidden cash between the lathe and plaster. No luck. We did manage to find some extra elbow room to spread our wings. So all is good.