Our Work

Real Estate

Caroline Street Private Residences

The Caroline Street Private Residences will be a new, upscale condominium with a sophisticated street presence in Uptown Waterloo. VanMar Developments hired Threshold/Carve to create the branding that will position this landmark 22-storey condominium as the most luxurious development in Waterloo Region. Threshold/Carve then implemented an inbound marketing strategy and traditional ad campaign to reach various segments of buyers that drove strong traffic and conversion. Leads were delivered by our BILDR™ marketing process model, and the sales that followed have been strong.


  • Brand name and logo development
  • Segmented digital ad campaign
  • Website and Landing pages
  • Direct mail
  • Social media – paid and organic
  • Newsprint advertising
  • Outdoor advertising and signage
  • Sales centre design
  • Email marketing
  • Brochure development
  • Printed sales tools and promotion
  • Scale model development