Our Work

Real Estate

Charlie West

Meet Charlie West – a new condominium development coming to Downtown Kitchener overlooking Victoria Park. Momentum Developments hired Threshold/Carve, who created a tasteful brand strategy in a way that condominiums have never been marketed before. The colourful marketing approach helped achieve an essence of Charlie West’s location where, coincidentally, is located across the street from the city’s future creative hub. From the creative branding, colourful website, attention grabbing ads and interactive sales centre kiosks, Threshold/Carve has helped achieve successful sales events.


  • Brand name and logo development
  • Segmented digital ad campaign
  • Website and Landing pages
  • Direct mail
  • Social media – paid and organic
  • Newsprint advertising
  • Outdoor advertising and signage
  • Sales centre design
  • Email marketing
  • Touchscreen displays
  • Brochure development
  • Printed sales tools and promotion
  • Scale model development