Our Work


Dana Shortt Gourmet

The Dana Shortt brand is synonymous with gourmet quality and taste. Yet the brand’s marketing and shopping experience didn’t quite align with the quality of the product. So, Threshold/Carve was engaged to revitalize the brand identity, packaging, in-store experience and online presence. Today’s Dana Shortt Gourmet is now sporting a much more modern, appealing and tasteful positioning with customers at every touchpoint. Bon appétit!


  • Brand logo revitalization
  • Store re-design
  • Point-of-purchase design
  • In-store branding
  • Packaging design
  • Store bag and box design
  • Segmented digital ad campaign
  • Website and Landing pages
  • Segmented direct mail
  • Social media – paid and organic
  • Email marketing
  • Printed sales tools and promotion