Our Work

Real Estate

K2 Condos

In the heart of the University District of Waterloo is K2 Waterloo – the tallest condominium to be built in the area. Threshold/Carve was added to the project team to brand this new condo as a modern, bold and exciting place to live. Because of K2’s proximity to the Universities, there was a strong Chinese investor marketing focus – all giving rise to the name and branding of K2. Our BILDR™ process model drove superb results to this iconic development.


  • Brand name and logo development
  • Segmented digital ad campaign
  • Website and Landing pages
  • Direct mail
  • Outdoor advertising and signage
  • Sales centre design
  • Email marketing
  • Brochure development
  • Printed sales tools and promotion
  • Scale model development