Our Work

Real Estate


Threshold/Carve worked closely with Toronto’s Decade Group to not only create a new condo marketing strategy, but a new destination in Kitchener Waterloo called “Midtown.” Through the initial branding process, many names were considered, but the concept of midtown was tugging at everyone’s heart strings. From branding through to sales centre, sales tools and a strategic online marketing campaign to end users and investor streams, Midtown Lofts was boasting sales of 50% in the first couple months. Results were attributed to the success of our BILDR™ marketing process model.


  • Brand name and logo development
  • Segmented digital ad campaign
  • Website and Landing pages
  • Direct mail
  • Social media – paid and organic
  • Newsprint advertising
  • Outdoor advertising and signage
  • Sales centre design
  • Email marketing
  • Touchscreen displays
  • Brochure development
  • Printed sales tools and promotion
  • Co-branded promotion with local brands