Our Work

Real Estate

One Victoria Condominiums

One Victoria (now known as “One Vic”) is the iconic centrepiece to Kitchener’s Innovation District and is at the entrance to a new and revitalized Kitchener Downtown.

Threshold/Carve created the name and brand identity, in addition to designing the sales centre from the ground up. Traditional and digital marketing strategies were used in our BILDR™ marketing process model to sell out One Vic in a very short timeframe. The new One Vic was promoted through billboards, signage, online advertising and mailings to key segments. Leads collected through the branded registration site generated a database for a customer relationship program. To kick start sales and drive traffic through the model suite, prospects were invited to VIP events at the sales centre, which incorporated our showroom design, floor plan displays and video presentations.


  • Brand name and logo development
  • Segmented digital ad campaign
  • Website and Landing pages
  • Direct mail
  • Social media – paid and organic
  • Newsprint advertising
  • Outdoor advertising and signage
  • Sales centre design
  • Email marketing
  • Touchscreen displays
  • Brochure development
  • Printed sales tools and promotion
  • Video