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Technology

Sober Steering

Sober Steering has innovated the world’s first and only touch interlock to curb drinking and driving once and for all. In 2016, the company was voted one of the Top 10 Most Innovative Companies in Automotive by FastCompany. Sober Steering tasked Threshold/Carve with creating a modern and simple B2B campaign for the new device to help the Waterloo based start-up develop awareness of the new technology to the automotive industry.