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WatServ is the world’s largest Microsoft Dynamics ERP cloud-hosting provider. Carve created an integrated B2B marketing campaign to promote WatServ to Dynamics ERP partners and customers. To set WatServ apart from competitors and promote the key benefits to end users, the campaign centred on an IT customer sleeping soundly, and not worrying about his company’s ERP. With a distinct design and colour theme and sleeping soundly positioning, the brand’s recognition and recall has been far from sleepy.