Our Work

B2B Marketing


WatServ is the world’s largest Microsoft Dynamics ERP cloud-hosting provider. Threshold/Carve created an integrated B2B marketing campaign to promote WatServ to Dynamics ERP partners and customers. To set WatServ apart from competitors and promote the key benefits to end users, the campaign centred on an IT customer sleeping soundly and not worrying about his company’s ERP. When the “sleeping soundly” concept was combined with a distinct design and colour theme, the brand’s recognition and recall was awakened with a start.


  • Brand logo development
  • Website and Landing pages
  • Direct mail
  • Trade show booth design
  • Direct mail B2B
  • Email marketing
  • Brochure development
  • Printed sales tools and promotion