Our Work


Wellbutrin XL

From brand development, identity design, packaging and medical journal advertising to rep sales aids and segmented direct mail, Wellbutrin XL took centre stage with this powerful ad campaign.


  • Naming and brand development
  • Market research
  • Creative testing and focus groups
  • Launch event
  • Detail aids for reps
  • DM to HCPs
  • Web development
  • Playbook design
  • CME materials development
  • Sales and customer events
  • Packaging design
  • Patient materials